Attracting tenants in a tough market like Charlottesville is difficult without the right marketing plan. According to rental market trends from Zumper, the average rent in Charlottesville is $1,970 as of December 2023.
If you want to know how to get tenants, you need to come up with an effective property marketing strategy.
Read on to discover how to attract tenants to your property listing in a tough market like Charlottesville.
Start with Curb Appeal
Whether you're selling a home or marketing an apartment, curb appeal matters. Start your property marketing strategy by making sure that your place looks beautiful from the outside. You might have to put in some work, but the results will be well worth it.
This is a good time to clean up the landscaping, install new outdoor lighting, and take new photos when you're done. Making a great first impression is a smart way to garner interest from more tenants.
Property Marketing: Be Competitive
Aside from fabulous photos and beautiful curb appeal, your pricing needs to be competitive in the Charlottesville real estate market. Look at properties similar to yours to help you get a better idea of how much you should charge.
When your rental price is competitive, there's a very good chance you'll find a tenant fast. Adjust the price during the down season if you want to rent the property as quickly as possible.
Focus on Tenant Needs
One of the best property marketing strategies is to highlight the wonderful amenities your property has. Whether it's on-site laundry and parking, a gym, or some other perk, this information is vital to help you attract tenants.
Make sure your property listing is as detailed as possible and that includes beautiful, clear color photos. Use the text in the listing to make it as attractive as possible, and don't forget to mention the location. If your property is close to things like schools, shopping, and hospitals, for example, then you should include that information in the listing.
If you're in a tough market like Charlottesville, it can't hurt to consider offering a few incentives to get tenants in the door. You can offer the first month's rent free, allow pets with no deposit, or even provide tenants with free Wi-Fi for a few months.
Get creative and offer incentives that the people in your market will appreciate. For example, Charlottesville is a college town, so Wi-Fi and other incentives will make it easier to attract new tenants here.
Don't think of these perks as losing money. Instead, reframe the idea of offering incentives as a form of investment that makes the time and effort you put into marketing worth it.
Find New Tenants Now
Consider these property marketing tips to help you attract as many new tenants as possible. With a great marketing strategy in place, you'll find that it's easy to get new tenants, even when the market is extremely competitive.
If you're ready to improve your property management and marketing, contact PMI Commonwealth today.